News
OSTRALE: “Dresden: Enjoy the Arts!”
The OSTRALE becomes a core event of the current marketing of the city
of Dresden as part of the campaign “Dresden: Enjoy the Arts!”.
“The Dresden marketing campaign 2010 is the first sustainable activity
of the actual marketing strategy of the Capital and its surrounding
area to foster the recognition of its tremendous qualities as an
internationally relevant location of cultural, touristic, economical
and scientistic developments.” Dr. Bettina Bunge, Executive Director,
Dresden Marketing GmbH
The OSTRALE is represented in the exclusive brochure of the campaign
“Dresden – Highlights 2010/2011” alongside other outstanding events
like the opening of the “Turkish Chamber”, the Dresden Music Festival,
the reopening of the Albertinum and the Schumann Festival.
